Cadbury's Dairy Milk Advert of a Gorilla emotionally drumming to Phil Collins song "In The Air Tonight"
brandrupublic.com--"Cadbury has unveiled a £6.2m campaign for Dairy Milk featuring a gorilla playing the drum solo of Phil Collins' track 'In the Air Tonight'. The 90-second film, which was written and directed by Sony Bravia 'balls' creative director Juan Cabral of Fallon London, launched during the 'Big Brother 8 UK' final on 31st August 2007.
This advert was made by the company Berlitz, who are a language school to help people improve thier english. It was released in 2006 and since then it has generated over a couple of million hits on youtube. The Berlitz Language School hoped to raise its company profile by releasing a series of humorous yet simple ads to the Internet. Their efforts generated an international windfall of attention that has helped to place the often-controversial school as a leading second-language learning institution.
The video is based at the 'German Coast Guard', their is a new guy who seems to be at his first day of work and his boss is giving him a little tour around the office showing him all of the gadgets etc...
Later on he gets a call from someone who seems to be in a lot of trouble as he is shouting out, "mayday ! mayday" and " we are sinking! ". The german guy seems to be a little less intelligent for the job as he replies back "what are you thinking about! " xD
I'd say the target audience for this video could be any gender, age, background, etc... as this video is for people who want to learn or improve their english language.
The video was released on Youtube in 2006 and has generated millions of views and has been uploaded several times from different users. Till this day it is still being shared around on the web on social networking websites like FaceBook, Myspace and many more..
The purpose of the video was to get the companys name a little more recognision, so people who wanted to learn and/or improve their english could go to Berlitz English Language School.
The advert is over 6 years old and therefore the both the sound and image quality isn't best. Also there isn't any subtitles to translate the german, when he speaks to his boss.
Overall it was a hilarious advert that made me laugh and I could watch it over and over again despite the bad quality.
