Thursday, 24 November 2011
Thursday, 17 November 2011
Wednesday, 16 November 2011
Wednesday, 9 November 2011
Friday, 4 November 2011
TASK 2
| Type of persuasive technique | Link to an advert which uses this technique |
| The Anecdote: Personal experience or story which is sold to us as proof. | http://www.youtube.com/watch?v=W99WPxYE8YM |
| Adjectives: Crisp, fresh, healthy, nutritious, etc | http://www.tellyads.com/show_movie.php?filename=TA9157 |
| Repetition: Key points, positives about the product, themes etc | http://www.youtube.com/watch?v=F_-9QFvhQWo |
| Statistics: Often presented as factually accurate but sometimes they are a bit dubious. | http://www.tellyads.com/show_movie.php?filename=TA1412 |
| Fact: A statement that is true and can be proven. | http://www.tellyads.com/show_movie.php?filename=TA9627 |
Thursday, 3 November 2011
History of TV Advertising
How many adverts is it estimated that the average american consumes everyday?
Up to 3000.
Where do you see adverts?
Television, newspapers, telephone booths etc..
What is the second most uttered word in the world?
Coca-Cola
Sometimes advertisers use a character or a personality to help sell a product, why is this successful?
It is successful because people find a way to connect or relate to the product through this made up character and it makes the advert much more interesting and entertaining to watch than it normally would be.
Does advertising always work? give an example?
No, a good example would be the Ford car Edsel 1957, which cost them over $250,000,000 to manufacture it and $30,000,000 to advertise it. It didn't sell.
Why is research an important phase of making a TV advert?
It is important to do research before making the advert to know what the people want/need and what would attract them to the product.
What does research show are effective methods of advertising?
-Short big headlines
-Repetition
-Colour print ads
How do adverts stop us from turning over?
What is the future of advertising?
Up to 3000.
Where do you see adverts?
Television, newspapers, telephone booths etc..
What is the second most uttered word in the world?
Coca-Cola
Sometimes advertisers use a character or a personality to help sell a product, why is this successful?
It is successful because people find a way to connect or relate to the product through this made up character and it makes the advert much more interesting and entertaining to watch than it normally would be.
Does advertising always work? give an example?
No, a good example would be the Ford car Edsel 1957, which cost them over $250,000,000 to manufacture it and $30,000,000 to advertise it. It didn't sell.
Why is research an important phase of making a TV advert?
It is important to do research before making the advert to know what the people want/need and what would attract them to the product.
What does research show are effective methods of advertising?
-Short big headlines
-Repetition
-Colour print ads
How do adverts stop us from turning over?
What is the future of advertising?
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