Comparing 2 Idents

I believe that Channel 4's ident has a bit of everything in it to appeal to people with all different ages, the ident starts off realistic at a petrol station at night and then ends animated with the Channel 4 sign/logo "4". The animated "4" at the end of the ident is in every single ident Channel 4 has ever made and has therefore become something that they have to do and is pretty much what we all(the viewers) look forward to the most in an Channel 4 ident, because every time the animated 4 is put together differently, its almost like a puzzle and it gets us all excited and thinking how will this turn out and what objects will go together to form the animated 4.

E4's ident is actually pretty cool, its all based in this small basic living room with nothing to it really but 5 seconds in to the video that action starts and all these weird random crazy objects come out of nowhere, grass and plants growing on the floor and walls, toys shooting rockets, about 50 neon lights drop from the ceiling and the walls go from white to purple. Which is actually E4's main colour(purple). So overall its a very exciting ident that teenagers and kids will absolutely love.

At Channel 4 there is a show for everyone from all kind of ages and different backgrounds etc.. there are shows for young and old people like Countdown and The Simpsons. Whether your Male and want to watch Home Show on how to repair your broken sink or Female and want to watch some Gok Wan with some fashion tips there is something for everyone. There are even shows dedicated to the disabled people like Embarrassing bodies and Beauty and the Beast.

Personally I think E4's audience is a bit limited due to the fact that they are always showing these shows that have young kids in them such as Misfits, The inbetweeners, 90210, Skins, The big bang theory etc.. and to be honest their ident wouldn't really appeal to old people or anyone above the age of 50.

Overall I think both idents are really good and whether or not we like them they definitely do appeal to their audiences. Channel 4's ident has a little bit of realism and animation which sums up what they are all about, they have a bit of everything for everyone. E4's ident is mainly focused on the animation and futuristic stuff which again sums up what E4 is all about and what they show on their channel.