Ad Script

ENERGY DRINK AD IDEAS!

ASA ad analysis task 6

My Prezi

http://prezi.com/knll3epjbm4k/animation/

TASK 3

TASK 2

Type of persuasive technique	Link to an advert which uses this technique
The Anecdote: Personal experience or story which is sold to us as proof.	http://www.youtube.com/watch?v=W99WPxYE8YM
Adjectives: Crisp, fresh, healthy, nutritious, etc	http://www.tellyads.com/show_movie.php?filename=TA9157
Repetition: Key points, positives about the product, themes etc	http://www.youtube.com/watch?v=F_-9QFvhQWo
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.	http://www.tellyads.com/show_movie.php?filename=TA1412
Fact: A statement that is true and can be proven.	http://www.tellyads.com/show_movie.php?filename=TA9627

History of TV Advertising

How many adverts is it estimated that the average american consumes everyday?
Up to 3000.

Where  do you see adverts?
Television, newspapers, telephone booths etc..

What is the second most uttered word in the world?
Coca-Cola

Sometimes advertisers use a character or a personality to help sell a product, why is this successful?
It is successful because people find a way to connect or relate to the product through this made up character and it makes the advert much more interesting and entertaining to watch than it normally would be.

Does advertising always work? give an example?
No, a good example would be the Ford car Edsel 1957, which cost them over $250,000,000 to manufacture it and $30,000,000 to advertise it. It didn't sell.

Why is research an important phase of making a TV advert?
It is important to do research before making the advert to know what the people want/need and what would attract them to the product.

What does research show are effective methods of advertising?
-Short big headlines
-Repetition
-Colour print ads

How do adverts stop us from turning over?

What is the future of advertising?

Memorable Ad

This TV advert is about a mouse that finds some cheese on a mousetrap, while eating the cheese the mousetrap triggers and kills it, or does it? The music starts playing for about 10-15 seconds and the mouse isn't moving at all and there is no sign of life. The music playing keeps on saying "this is the end" giving you the feeling that the mouse is dead, but then the music changes and the mouse starts to lift the little metal bar up and down to the beat. He is now back to life because he ate the cheddar cheese, Nolan's Cheddar.. Seriously strong!

View three different contemporary TV adverts and list three key characteristics of them

1) Repetition
2) Persuasion
3) Less than a minute long

What is TV advertising?

Television advertisement or TV commercial is called commercial or TV ad in US, advert in UK and TVC by industry insiders. It is about relaying a specific social, political or sales pitch in a limited amount of time, broadly ranging in between few seconds to several minutes. More expensive than other form of promotion, it is produced and paid for by the organizations called advertiser or marketer and streamed from a television network. The purpose is to generate demand for a product, service, idea or cause. Advertising regulations define the laws and rules under which a product can be advertised.