Memorable Ad

This TV advert is about a mouse that finds some cheese on a mousetrap, while eating the cheese the mousetrap triggers and kills it, or does it? The music starts playing for about 10-15 seconds and the mouse isn't moving at all and there is no sign of life. The music playing keeps on saying "this is the end" giving you the feeling that the mouse is dead, but then the music changes and the mouse starts to lift the little metal bar up and down to the beat. He is now back to life because he ate the cheddar cheese, Nolan's Cheddar.. Seriously strong!