| Type of persuasive technique | Link to an advert which uses this technique |
| The Anecdote: Personal experience or story which is sold to us as proof. | http://www.youtube.com/watch?v=W99WPxYE8YM |
| Adjectives: Crisp, fresh, healthy, nutritious, etc | http://www.tellyads.com/show_movie.php?filename=TA9157 |
| Repetition: Key points, positives about the product, themes etc | http://www.youtube.com/watch?v=F_-9QFvhQWo |
| Statistics: Often presented as factually accurate but sometimes they are a bit dubious. | http://www.tellyads.com/show_movie.php?filename=TA1412 |
| Fact: A statement that is true and can be proven. | http://www.tellyads.com/show_movie.php?filename=TA9627 |
Friday, 4 November 2011
TASK 2
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