Red Bull Ad Evaluation

In this 36 second advert there is a lot of different shots of people skating and riding there bikes doing tricks and jumps, which were taken from cool angles. The story to the advert is a guy take a red bull can at the beginning and then they all start to skate and then do some tricks. So basically red bull gives them the energy to do that.

I felt that the bit at the beginning of the ad where the music and the guy on the bmx went together well, that was all down to the editor and i felt that he done well. I guess what pleased me the most about making the advert is that everyone had there own job, I was the camera man so all the shots in the video were taken by me, and Christian was the editor, so all the cool effects and transitions was done by him. We would still give eachother help and advice. I think I'm most pleased about the shots that we took because it was the last day of recording for our advert and we had to go all the way to brixton skate park and we managed to get all these great shots on the last day.

There are a lot of similarities and differences between our advert and a professional advert, becuase it was a Red Bull advert we tried our best to keep it original. As we all know Red Bull is known for all its extreme sports and stunts like snowboarding, skating, mountain biking etc.. so we tried to do the same by doing some skateboarding and bmx stuff. I guess what makes a professional advert is the BUDGET! Professional adverts have all these great locations, professional stunts men and the best recording and editing equipment which costs a lot of money which I don't have.

In the advert we tried to make it look athletic, dangerous ( with all the tricks and stunts ), almost daring and something you would only do if you drank red bull. The lifestyle of an athlete who has no limits. Which is what Red Bull is all about. Whether or not this advert would be successful at selling the product(red bull) im not do sure, the main target audience for our advert is young energetic boys and girls who are adventurous and not afraid to do something extreme and dangerous. So I feel that the advert would sell to those kind of people.

All of the feedback that I got from my classmates was very good. they all seemed to enjoy the advert and thought that it was pretty good. All of the comments were different but what they all had in common is they liked that all of the creative shots like the one taken from the ground and the skater jumps over the camera. They also said that they liked how the audio and the footage went well together.

Some problems that we experienced while making our advert is that the weather was too cold and there was a lot of rain and that effected our footage because the skatepark was too wet and we had to wait for it to dry up, so some sun would of made it faster and made the shots a little brighter. There was indeed an absent team member but it didn't really matter as we felt we didn't need a third person anyways.

If I could change anything about our advert I would remove the red effect in the middle of the video, it was unnecessary and made the advert look a little cheap and unprofessional. I would like to improve in my editing skills over the xmas holidays so I can come back and make an even better video with no silly mistakes.